Srishti blogs

The intersection of banking , machine learning (ML) , and the Internet of Things (IoT) opens up a range of innovative applications that are transforming how financial services are delivered and secured. Here's a breakdown of how these technologies interact, along with real-world use cases and research directions: 🔁 How They Work Together IoT devices (e.g., ATMs, mobile phones, smart cards, wearables) collect large volumes of real-time data. Machine Learning algorithms process and analyze this data to: Detect anomalies Personalize services Automate decisions Banking systems leverage this to improve customer experience, security, and operational efficiency. 📌 Use Cases 1. Fraud Detection IoT sensors in ATMs or POS machines track physical behavior. ML analyzes behavioral patterns (e.g., how a card is swiped, location of usage) to flag anomalies. E.g., sudden withdrawal from a different country while your phone is still in your home country. 2. Pers...

Hello and welcome to my blog! I’m Srishti, a passionate and curious student currently pursuing my  Bachelor of Computer Applications (BCA) . Ever since I was introduced to the world of computers, I knew this was my calling. From exploring basic coding in school to diving deep into the fundamentals of programming, databases, and web development in college, my journey has been nothing short of exciting. 📚 Academic Journey I’ve always believed in the power of learning and consistently worked hard to maintain good academic performance throughout my life. Here’s a quick snapshot of my educational background: High School (10th Grade)  - 2021 📊 Score: 85% This was the phase where I first developed an interest in technology and computers. Higher Secondary (12th Grade)  -2023 🎓 Stream: Science with computer science  📊 Score: 70% This is where I took my first steps into programming, which played a major role in choosing BCA. Bachelor of Computer Applications (BCA)  – ...

   Q1) Write short notes on any five of the following: a) PPC Advertising Ans: - Pay-Per-Click (PPC) Advertising  is a model of internet marketing in which advertisers pay a fee each time their ad is clicked. Essentially, it's a way of  buying visits  to your site, rather than attempting to “earn” those visits organically. One of the most popular forms of PPC is  search engine advertising , such as  Google Ads , where businesses bid on keywords relevant to their products or services, and their ads appear on search engine results pages. Key features: Cost-effective:  You only pay when someone clicks on your ad. Targeted:  Ads can be directed to specific demographics, locations, devices, and times. Measurable ROI:  PPC platforms provide analytics to track performance, helping optimize campaigns. b) POEM Ans: - POEM  is a media framework used in digital marketing to categorize different types of media channels through which a brand can...

  Q1) Write short notes on any three: (a) Digital Marketing vs Traditional Marketing. Ans: - Digital Marketing  uses technology to promote products and services online. Traditional Marketing  involves channels like print, TV, and radio. Any three differences: Reach :  Digital offers global reach; traditional is mostly local. Cost :  Digital is cost-effective; traditional is usually expensive. Interactivity :  Digital allows two-way interaction; traditional is mostly one-way. Measurability :  Digital performance can be tracked; traditional has limited tracking. b) Online Marketing Mix (4 Ps adapted to digital) Ans: - Product:  Customizable, e.g., eBooks Price:  Dynamic pricing, online deals Place:  No physical presence needed, global accessibility Promotion:  SEO, PPC, email campaigns, social media c) Web Analytics Ans: - Measurement, collection, and analysis of web usage. Helps understand visitor behavior, conversion rates, and cont...